Kaleidoscope is Lightstone Explore’s new geodemographic segmentation tool. We have used our many proprietary datasets (demographics, property, auto, retail, business) to categorise the population into 19 relevant segments, and used the datasets to describe each segment. At a very granular geographic level (Enumerator Area; over 100,000 in the country) we have identified the predominant type of person living in each area, along with their characteristics. This product is available within our geospatial platform LEO, or via other delivery mechanisms (eg database) depending on clients’ needs. It will help you to:
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- Profile your customers & understand them better
- Understand the type of people living in the vicinity of your stores
- Identify where people of the right target type live, in order to target your marketing efforts.