Analysis and modelling of data
Our statistical experts create approaches to help answer any number of client questions. More typically, these include:
- network optimisation
- penetration of your brand vs potential of each location
- revenue potential models
- cannibalisation models
- white spot analysis for optimal new locations
- segmentation & targeting
- strategic growth
- optimal merchandising per store
We also can include Drive Times in our analytical work to accommodate impact to customer and to facilitate understanding of catchment areas.