Datasets and Data Processing

Geocoding

Geocoding

We have extensive experience in geocoding addresses to a latitude, longitude coordinate and can handle large database geocoding requests. We aim to map the customer to their actual erf, but have established methodologies to provide accurate geocodes where insufficient data are available for an erf geocode.

 Geo-demographics

Geo-demographics

Underpinning much of our work is a proprietary national demographics database, which is maintained annually and based on unique geo-demographic views of StatsSA data. The dataset includes a view of the demographic profile of South Africa, including household income (at granular Enumerator Area level), number of households, number of adults, age, race, and number of economically active adults.

Malls and Stores

Malls and Stores

Our proprietary Malls and Stores database is used in many of our products and projects, and is actively maintained. It contains geo-spatially represented 1,650 Malls and around 44,000 Stores representing approximately 650 Brands in South Africa across many sectors.