Market Research

 Mall / store surveys

Mall / store surveys

Our market research team conducts intercept studies and household phone call surveys in and around shopping centres and shops to help mall owners and marketing managers understand their customer base and their preferences. These studies can also evaluate results of a campaign or other change, or track customer perceptions over time. Survey approach can also include door-to-door household surveys, which is particularly effective in areas where there are few landlines.

 Brand Tracking

Brand perception evaluation & Price perception monitoring

Multi-period longitudinal market research studies are conducted to evaluate brand perception over time, within a competitive segment (own brand vs other key competitors). Separately, other studies monitor the perceptions of customers on price vs competitor outlets over time. These studies are delivered as Qlikview reports to enable data interrogation and quick result turn-arounds.